The Seated Queen

Art direction and packaging design. Photography by Light Project.

Identity for The Seated Queen cosmetics company, founded by two sisters Libby and Josephine Banks in 2020. The identity is formed from an illustration (drawn by Giulia Garbin) and a restrained sans serif typeface. The boxes are made from Fedrigoni's Acquerllo Biano laid paper. Above: Still life by Tex Bishop.

The illustration which forms part of the identity for The Seated Queen. The figure is based on Cassiopeia, a vain queen in Greek mythology who boasted of her unrivalled beauty and after whom the star constellation in the northern sky is named.

Art direction and packaging. Photography by Light Project.

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